You own it
Code, content, domain, analytics. No platform, no licence, no lock-in. If you ever want to leave, you can. That is exactly why people stay.
About
Allan McCafferty.
Founder of Fortuna Ventures. Twenty years in web, SEO and marketing. Eleven of them heading website and marketing inside UK automotive retail.
Why automotive, specifically.
Dealer websites fail in familiar ways: manufacturer CI sent back at the last minute, offer pages rebuilt every quarter by hand, stock feeds that go stale, and leads that vanish between the form and the CRM. Those are not abstract problems. They are the working week of anyone who has run digital for a franchised retailer.
Fortuna Ventures exists to build dealer and EV sites the way the dealer side actually needs them: compliant, fast on a forecourt phone, and owned by you when the project ends.
20 yrsWeb design, development, SEO, social media management, website launches and Google Business.
11 yrsHeading website and marketing in the UK automotive retail sector. Manufacturer standards, offers, stock and lead generation.
7 yrsRunning his own business, delivering for clients directly.
2 yrsWebsite and marketing lead for a property development company.
2026Fortuna Ventures refocuses exclusively on OEM, dealer and EV websites.
How we think
Principles we build to.
These are the things the dealer side taught us to care about, and the reasons clients stay.
Fast on a forecourt
Most dealer traffic is a phone on patchy 4G. We design and test for that, not for a MacBook on office Wi-Fi.
Compliance is a feature
Brand CI, WLTP figures, finance representative examples and disclaimers are handled as structured content, so they are right everywhere and change in one place.
Leads are sacred
Every form is spam-protected, delivered, logged and monitored. A lost enquiry is a lost sale, and we treat it that way.
Measure what matters
Calls, direction requests, test drives and quotes, not vanity metrics. Consent-gated analytics with Clarity and GA4 out of the box.
Plain English
Clear quotes, weekly updates you can click on, and a person who answers the phone. No account managers, no jargon.
Giving back
Free setups for local families. As a parent of a disabled child, Allan still sets aside time each month to help local families and carers get a professional online presence set up for free. It is not something we advertise widely any more. If you think it might apply to you, just ask.
Next step
Got a dealer or OEM site that needs to work harder?
Tell us what you sell and where it is falling short. You will get a plain-English reply from Allan within one working day, and a fixed-price proposal if it is a fit.
No platform fees · you own the code · Mon-Sat 8am-6pm