01
Dealer & OEM franchise websites
Manufacturer-grade dealer sites, built to convert.
Complete websites for franchised dealers, dealer groups and importers: model ranges, new and used, offers, aftersales, locations and every enquiry journey a customer expects. Designed to pass brand CI review and built to load fast on a forecourt phone.
Outcome: A site the manufacturer signs off and customers actually enquire on.
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What's included
- Brand CI compliance, disclaimers and legal copy handled
- Model range, new, used, vans, aftersales and locations
- Test-drive, quote, part-exchange and callback journeys
- Multi-brand and multi-site structures for groups
- Accessibility to WCAG 2.2 AA
- Analytics, consent and conversion tracking
02
Model pages & configurators
360° viewers and build-your-vehicle journeys, without the licence fee.
Interactive model pages that let customers pick length, height, battery, trim and colour, see the vehicle spin, and send a build straight to your sales team. Built in-house, so there is no third-party configurator subscription and no branding that isn't yours.
Outcome: Longer sessions, higher-intent leads, and model pages that outrank the manufacturer's own.
- 360° drag viewers per model and colour
- Trim, body-size and battery selectors with live pricing
- Spec, range and payload comparisons
- "Build this" enquiries with the full configuration attached
- Fast image pipeline (WebP/AVIF, lazy loading)
- Works on touch, keyboard and screen readers
03
Offers, finance & running costs
Offers and money tools with the small print done properly.
Quarterly offers, grant messaging, PCP, HP, lease, business contract hire and salary-sacrifice comparisons, plus running-cost and total-cost-of-ownership calculators. Representative examples, APRs and expiry dates are structured data, not screenshots, so updates take minutes.
Outcome: Offers go live on day one of the quarter, and finance enquiries arrive with the numbers already agreed.
- Offer pages with expiry, T&Cs and representative examples
- Plug-in grant and incentive messaging
- PCP / HP / lease / salary-sacrifice comparison tools
- Running-cost and TCO calculators (fuel vs electric)
- Finance disclaimers and FCA-friendly wording
- Structured content so a quarter change is a form, not a rebuild
04
Stock, leads & CRM integration
Live stock and leads that land where your team works.
Used and new stock feeds with search, filters and vehicle pages; valuation and part-exchange tools; fleet-quote and test-drive forms; and lead routing into your CRM or DMS. Every form is protected with Cloudflare Turnstile, honeypots and rate limits, and logged in a private admin panel.
Outcome: Fewer junk leads, no lost enquiries, and stock that is never out of date.
- Stock feed import with search, filters and VDPs
- Reg-lookup valuation and part-exchange forms
- Multi-step fleet, finance and test-drive enquiries
- Lead routing by API, webhook or email to CRM / DMS
- Spam protection and private submission log
- Partial-form tracking so abandoned enquiries can be followed up
05
Dealer SEO & Google Business
Local search for every site and franchise you hold.
Technical SEO, model-page content, review strategy and Google Business Profiles per location and per brand. Dealers compete with the manufacturer, the marketplaces and the group down the road; we build for the searches that actually turn into forecourt visits.
Outcome: More "near me" visibility, more calls and direction requests from the people who are ready to buy.
- Technical audit, indexing and Core Web Vitals
- Model, offer and location page content
- Google Business Profile setup and optimisation per site
- Review generation and response workflow
- Local citations and manufacturer locator consistency
- Monthly reporting on rankings, calls and direction requests
06
Hosting, security & care plans
Hosted, monitored and kept current every month.
Fast UK hosting with a CDN, uptime monitoring, daily backups, security headers and patching, plus a monthly care plan with an agreed number of hours for offer changes, new models, price updates and small improvements.
Outcome: A site that stays fast, secure and up to date without you chasing anyone.
- Managed UK hosting with CDN and SSL
- Uptime and form-delivery monitoring
- Daily off-site backups and restore tests
- Security headers, patching and dependency updates
- Monthly hours for offers, models and content
- Quarterly performance and lead review
